Students visit your campus with one question in mind: Will I get the education I need to succeed?
To answer this question, your visitors need to know what careers interest them. Many do not have a good idea and so they click around to see what programs jump out at them. It is a hit-or-miss process and often leaves visitors with no clear direction. The upshot is that they do not have the information they need to make a decision, so they leave and become what are known as SECRET SHOPPERS.
The TypeFocus program will entice these SECRET SHOPPERS to leave their contact information in trade for a first-class personality report. This report answers the question of what careers will fit their natural strengths. It is a simple quid pro quo and people are happy to make the trade.
All visitor contact information is captured so you wind up with a list of people who have visited your website, identified specific programs of interest and are expecting a follow-up call.